It’s a rough road out there when getting new leads for your moving company. There’s no denying that there are plenty of opportunities waiting out in the horizon but if you’re too slow to take action, then prepare to be outrun by your competitors.
However, it doesn’t always have to be a rush. There are plenty of time to do research for the sake of your moving company, especially when you do it months before. And along with research comes marketing to make your decision cycle easier. So to prevent your moving company to go bankrupt just like anybody else, listed below are eight marketing ideas to give your moving company its much-needed boost up. Let’s have a look!
Build a Website
If you already have a website, then make sure to maintain it every now and then. But if you don’t, then it’s time to create one. Having a website is a crucial part of every business, let alone a moving business. People will always try to look for your website as a Facebook page isn’t actually enough. And also, make sure that your website is user-friendly, pleasing to the eyes, and has plenty enough content that your customers can interact with.
Create Promotional Videos
Another way to entice customers is by creating videos. You can upload this to your Facebook page, website, or in your moving business’ YouTube account. In the video, explain what your business is all about, how yours is better than your competitors, and of course, how you can please your customers when they opt for your company for moving purposes.
Be Pro About Buying Moving Leads
Leads aren’t here to stay forever. That’s why you need to be savvy when it comes to buying leads for your moving company. There are plenty of sites scattered around the web where you can find potential leads for your moving business. But keep in mind that doing so is not as easy like a walk in the park. You have to take some action fast or else it’ll be ‘hello bankruptcy’ forever.
Be Searchable Online
Back in the days, people will find out the latest businesses around their area via newspaper ads. Today, a simple Google search will do the trick. The importance of online presence should never be overlooked. Do your best to have one. Create a website (as mentioned earlier), take advantage of SEO to rank higher in search results, create a ‘Google My Business’ listing to gain attention, be active on social media such as Facebook or Twitter, and whatever you can think of just to gain that much-needed online presence.
Make Use of Local Service Ads
Google has a new feature called ‘Local Service Ads’ which is another type of pay per lead service. While there are other platforms also available as well, Local Service Ads is the only service where you can directly pay for leads in your contact list. And not only leads, this also includes contractors and movers as well. Keep in mind that this service only runs depending on your location.
As mentioned earlier, you need to create a Facebook page. The good thing about a Facebook page is that you can promote and advertise it to gain attention to other parts of the world. Yes, you heard that right! Facebook advertising is not only limited in your country. But of course, it comes with a price. But there’s nothing wrong with a little bit of sacrifice for the sake of reaching more people, right?
Improve Your Online Reputation
Above, we told you the importance of online presence. What’s next about that is to manage your online reputation because what’s the point of having good online presence if you have a bad reputation at all? Customers nowadays always rely on reviews and for sure people that are new to your business will probably look for one too. So if you have a customer who already tried your moving service, encourage them to leave a review on your site so that other potential customers can see how well-received your company is. And you shouldn’t stop there! Customer satisfaction plays a vital role in your moving business’ reputation. That’s why you should do your best as a company to give the best customer service you can ever provide.
Use a Marketing Software
Still having trouble? Your last resort is probably using a marketing software to make things easier. Technology is an ever evolving phase, and so does businesses. Having trouble with SEO? Facebook isn’t your cup of tea? Then a marketing software is just the thing you need. There are plenty of marketing software that can be found online and it’s up to you which one should you go with that suits best for your moving business. Keep in mind that not all of them are free, so prepare to pay a little extra if you want premium and advanced features.